April 19, 2009

Is Print Advertising Dead?

That's what you often hear people saying about newspapers and magazines. But what about print advertising?

The ad industry continues to expand through mediums like mobile and online advertising. Some major magazines and newspapers have closed their doors. The cost of postage continues to rise.

Others argue that print advertising is alive and well. One explanation is that the rise in online advertising doesn't mean the death of print but that technology-driven mediums are just an extension of the entire advertising industry.

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