1990s | Michael Jordan
If Magic Johnson and Larry Bird resuscitated the NBA, Jordan led it to new heights as the biggest drawing card in sports. Beyond the four MVP awards, six league titles and six scoring titles in the `90s, Jordan, for many, was athletic competition boiled to its essence. Off the floor, Jordan was equally iconic -- stylish, articulate, cool. He remains a symbol by which all great players are measured and the NBA's popularity is gauged.
If Magic Johnson and Larry Bird resuscitated the NBA, Jordan led it to new heights as the biggest drawing card in sports. Beyond the four MVP awards, six league titles and six scoring titles in the `90s, Jordan, for many, was athletic competition boiled to its essence. Off the floor, Jordan was equally iconic -- stylish, articulate, cool. He remains a symbol by which all great players are measured and the NBA's popularity is gauged.
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