Behind Bars®: Johnnie Walker

When a fifteen-year-old farm boy took over a small Kilmarnock grocery store in 1820, he was taking the first step in the journey that led to the creation of an iconic global whisky brand. The boy’s name was John Walker, and his dedication to excellence made him an icon of personal progress—a sophisticated and dynamic brand that is sold in more than 200 countries.

Today, Johnnie Walker is the world’s leading Scotch whisky brand with a portfolio of five award-winning whiskies—Red Label, Black Label, Green Label, Gold Label, and Blue Label. Around the world, more than four bottles of Johnnie Walker are consumed every second.